What we do

Strategic public relations

We will work with you to develop a strategy for communication across your organisation, your people, your customers, your stakeholders and the media. We will challenge your objectives, evaluate the outcomes and ultimately help you earn attention from those that matter to you.

Cornwall Mobility: We ran a half day communications workshop with the team at Cornwall Mobility to understand the communication challenges and identify the objectives for future marketing activity. Following the workshop we prepared a Communication Strategy for Cornwall Mobility which was approved by the board and provided a clear plan for the charity for the coming year. It also included a Message House for the organisation, ensuring that messages are consistent across all marketing activity.

Press office management

• Set up: We will set up a press office that enables journalists to get the information and comment they need, when they need it. The set up stage includes developing the collateral that media need, from media backgrounders on the organisation, to FAQs and an image library. It also involves developing highly targeted media lists.

• Reactive requests: We provide 24/7 cover and are experienced at working across national broadcast, print and online media.
• Media monitoring: Using our industry leading media monitoring service, you will always be aware of what is being said about you and what others are saying that is relevant to you and your industry.
• Multi-channel communication: We will work with you to combine the right ideas with the right channels to reach the right people at the right time.

The Fawcett Society: We manage the press office for leading gender equality charity, The Fawcett Society. We provide 24/7 cover and regularly provide comment and arrange interviews for the likes of the Today Programme, BBC News and all the national newspapers.

Content planning and creation

One of our key strengths is the ability to create strong and compelling content for our clients that will resonate with audiences. Sometimes, this can be about creating reputation building industry reports, white papers or trend and insight articles that will capture media attention. For other clients, it is about regular communication to key stakeholders through newsletters, email campaigns and other communications to support marketing activities.

Sky: Fresh has worked with Sky Homes since 2006, raising the profile of Sky’s communal TV products and services to managing agents, social landlords and property developers. From focus group activity, it was apparent that consumers were becoming more influential in driving the demand for communal TV systems. Fresh devised a campaign called the ‘Sky Generation’ that focused on the expectations of the younger generation, and specifically, access to digital TV in their first homes. The Fresh approach included commissioning a report talking to 6,000 18-34 year olds.

Media relations

We will identify specific media contacts to reach your target audience and stakeholders, and will work closely with you to establish the messages you would like to convey.

We will build relationships with these journalists by consistently developing relevant and compelling news and feature material, delivering your messages via quality media content.

Bristol Uniforms: We handle trade media relations for Bristol Uniforms, a leading designer and manufacturer of protective clothing for emergency services across the globe. We provide regular news and in-depth feature material to UK and international Emergency Services titles, identifying and commenting on relevant topics, trends and issues that will be of interest to the industry, whilst reinforcing brand messaging and supporting sales.

Ignition: We manage media relations for this leading asset and vehicle finance provider, targeting local and regional business titles with news, case studies and expert comment, to attract enquiries from SMEs.

The Wave: We supported The Wave Bristol through the planning process for its pioneering surf lake near Bristol. We established the project’s reputation with key local media and ensured that regular positive articles about the plans appeared over the 6 months running up to the application being approved. We also helped to organise and run two public consultation events that allowed the team to meet and talk with the local community about the project.

Stakeholder and community engagement

Whether a one-to-one meeting, targeted letters campaign or a public exhibition, we will help ensure that you have meaningful conversations that help both parties understand each other better. We are experienced at mapping out stakeholders for organisations or projects and advising on the best means of communicating with them.

Higher Newham Farm: We undertook a thorough stakeholder mapping exercise for this revolutionary development planned for on the outskirts or Truro. We identified all the key influencers in the area and also all the local communities in the area that might be affected by the development. We then managed a variety of methods of communicating with the individuals, from individual conversations with people living in nearby villages, to providing input on direct mailings. We also implemented and managed a letter writing campaign, encouraging high profile individuals to write to their local councillor in support of the development.

Media training

Your spokespeople need to be confident and articulate ambassadors for your organisation and we can help them to become that.

We offer both training for one or two individuals up to one-day sessions for whole executive teams.

Your media training could be a first introduction to handling the media or a refresher to prepare for a particular key announcement for the organisation.

Sky: We led a half-day workshop with a new head of department, who had no previous media experience, having more held more internally focused roles. The trainer covered the core principles of talking to the media in one-to-one interview scenarios and key do’s and don’ts to help our executive to feel comfortable with the information being shared. Finally, our executive road tested key media messages in two practice sessions, one filmed by a camera, to prepare for TV interviews and the second to prepare for a face-to-face interview for print.

Issues management and crisis communication

How you react to a crisis can make or break your reputation; we can help you prepare and plan for every eventuality.

This starts with a communications risk assessment to understand potential crisis scenarios that could affect your business.   It is followed by defining the core crisis communications team, individual roles and responsibilities and finally the process and timings for the cascade of information, both internally and externally.

Once a crisis communications plan has been put in place and communicated to key stakeholders in the business/organisation, Fresh can work with you to respond to reactive issues, preparing reactive statements and Q&A materials to support any media response.